Awards – 2015 Winners

2015-betty-awards-tile
2015 saw a substantial increase in participation in the National Asbestos Awareness Month (November) campaign with over 512 organisations including businesses, associations, individuals and councils reistering their engagement with staff and communities providing important information on safe asbestos management.

Of the 563 councils nationally, 481 (81%) registered their participation, with over 75% of councils in all states and the territories actively engaging with their communities – the highest number of council participation since the campaign launched in 2012.

BEST ASBESTOS AWARENESS MONTH CAMPAIGNER AWARDS

Association or Community Group: Local Government NSW

2015 Betty Award - Envirolab
John Jarratt presenting 2015 Betty Award to Envirolab in the Best Business or Corporate category.

Provided active engagement with community and stakeholders through use of internal and external communications, social media and Blue Lamington drive events.

Business or Corporate: Envirolab Group

  • Provided active engagement with staff, community and stakeholders across national offices
  • Utilised extensive social media (twitter, facebook, linkedin, google+)
  • Held and promoted Blue Lamington Drives in their offices around Australia while holding information sessions for staff which generated $843.

Government Department or Organisation: Western Sydney Regional Organisation of Councils

Provided active engagement with community and stakeholders across Western Sydney councils utilising extensive social media incorporating multilingual social media posts (reaching 1.02 million people), active media in local communities reaching 1.1 million people.

Individual: Serafina Salucci

Serafina is a patient who has continually provided unwavering support for the campaign and raising awareness about the dangers of asbestos in and around the home by allowing her personal story to be used across A Current Affair, Channel 10 and Channel 7 and spoke at the Asbestos Awareness Day media launch event for the new Asbestos Products Database and Virtual Betty Tour video.

John Jarratt presenting 2015 Betty Awards - Most Innovative Council to Holroyd City Council
John Jarratt presenting 2015 Betty Awards – Most Innovative Council to Holroyd City Council

Most Innovative Council Asbestos Awareness Month Campaigner: Holroyd City Council

Holroyd are the most proactive Australian council participating in Asbestos Awareness Month.

  • Holroyd created a video for local residents in multilple languages
  • Rolled out an active multilingual social media campaign
  • Incorporated AAM into outgoing communications, media stories, newsletters, e-newsletters and poster distribution.
  • Holroyd provided unwavering support for the campaign through providing various locations and speakers for media activities and launches.

MOST ACTIVE COUNCIL ASBESTOS AWARENESS MONTH CAMPAIGNER (By State/Region):

NSW METRO: Holroyd City Council – Winner

Holroyd are the most proactive Australian council participating in Asbestos Awareness Month.

  • Holroyd created a video for local residents in multilple languages
  • Rolled out an active multilingual social media campaign
  • Incorporated AAM into outgoing communications, media stories, newsletters, e-newsletters and poster distribution.
  • Holroyd provided unwavering support for the campaign through providing various locations and speakers for media activities and launches.

    2015 Betty Awards - NSW Regional: Cooma Monaro
    2015 Betty Awards – NSW Regional: Cooma Monaro

NSW METRO: Randwick City Council – Highly Commended

  • Actively engaged with their community and staff through media, events and social media.

NSW REGIONAL: Cooma-Monaro Shire Council – Highly Commended

  • Long term supporter of the AAM campaign, Cooma-Monaro continued to provide extensive information to community via additional web pages designed to educate homeowners about safe asbestos practice
  • Inclusion in outgoing communications – social media, newsletter, e-newsletters, poster and flyer distribution.

QUEENSLAND REGIONAL: Mornington Shire Council – Winner

  • Large supporters of AAM. For a small community, they are very active at engaging with them about the dangers of Asbestos.
  • They held information sessions/workshops for over 50 staff and the community about how to manage asbestos in the home as well as a tradies breakie aimed at demonstrating the safe way to undertake renovations etc.
  • Information on social media, newsletters and posters/flyers distributed across the community.

    2015 Betty Awards - SA Metro: City of Playford
    2015 Betty Awards – SA Metro: City of Playford

SOUTH AUSTRALIA METRO: City of Playford – Winner

  • Provided information across social media, website, e-newsletters and in council chambers.Website coverage about AAM was seen by over 21,000 people during 30,000 sessions.
  • Held information session for over 500 staff and a “Wear Blue Day” to raise money for ADRI and to discuss asbestos in the home

SOUTH AUSTRALIA REGIONAL: Yorke Peninsula Council – Winner

    • Provided information across social media, website, e-newsletters and in council chambers
    • Had an in council display featuring “Rebecca the Renovator” demonstrating the dangers of asbestos in and around the home and how to manage it safely.
    • The CSAs were incorporated as ‘on hold’ messages throughout November
    • Info packs were distributed to over 40 council members and relevant groups

VICTORIA METRO: City of Whitehorse – Winner

    • Provided information across social media, website, e-newsletters and in newsletters which reached 163,000 residents and 61,000 dwellings.
    • Highlighted the Asbestos policies and procedures with staff and community groups with a focus on pre-schools and building audits.

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